ROCK SEMINAR ON INNOVATIVE CITY BRANDING-SKOPJE

From 5th July 2018 to 6th July 2018

The ROCK seminar will intent to promote an action-oriented discussion on how to build up a stronger and more unifying identity and narrative for Skopje, and the role in it of a broader and inclusive understanding of cultural heritage. The aim is to set the basis for a sounder approach to brand and market the city, by bringing together a relevant pool stakeholders.